Creative direction and execution of branding in partnership with Hatchbeauty.
Orlando Pita Play is a salon quality, specialty haircare brand developed by Hatchbeauty in collarboration with world-renowned runway hair master, Orlando Pita. The haircare line features multiple platforms that speak to the hair concerns of the modern day woman.
Packaging design concepts across multiple categories.
Packaging production management
Retail fixture design concepts
Product Complex Naming
Review + Approve all verbiage and copy for marketing and packaging
Full Set Photography
Conceptual and on set direction
Find Orlando Pita Play Here